Carlos Dieppa

About Carlos Dieppa

An accomplished and resourceful Executive with domestic and international experience in market strategy, product management/launch, portfolio management, sales, channel development, brand management, marketing/advertising, P&L management, pricing, territory management, digital transformation, and distribution. Proven track record of implementing global projects and delivering standardization, efficiencies, and operational improvements using experience and industry knowledge. A highly skilled and visionary producer who successfully leads cross-functional and global teams, solves ever-changing needs, and reaches and exceeds short- and long-term revenue and growth objectives.Key Ares of Transformation:Digital Communications and eCommerce:• Shifted advertising to digital. Created more effective and shorter exposure content for different channels. • Implemented performance marketing designed not only to drive awareness, but to make sure different campaigns effective in terms of conversion into sales. • Created regional eCommerce team that drove key capabilities, pulling from global team and partnering with London based Circus Street to complete digital acceleration training to 700 associates on demand team. Hired externally to manage key accounts. Achieved 290% growth in 2020, 110% growth in 2021, with channel now representing two percent of total sales and forecasted at ten percent by 2024.Marketing, Brand Building, and Portfolio Expansion:• Chaired full concept and packaging relaunch in two stages, one for 2021 and next for 2023. Made PEDIGREE and WHISKAS brands more modern and easier for millennial consumers to relate with while keeping eye on actual consumers. • Shared product benefits by working hard with agency partners to create relevant copy. Used all available channels to get message out. • Supported growing channels by providing other offerings including more natural products under Nutro brand for pet specialty channel. Launched IAMS for eCommerce retailers needing more premium brand. Oversaw launch of brands for club channels needing more affordable propositions.• Served as global dog portfolio strategic leader and provided strategic guidance on direction of portfolio.Talent Development-HR:• Created strong leaderships teams at unit level to support business and built strong team in region to provide support for local teams. • Hired external talent in areas like eCommerce and procurement to upgrade technical capabilities. • Developed direct reports and promoted from within for larger GM roles of Southern Cone and Mexico.

Experience

1. Investment Banker and Senior Advisor

   Violy & Company

   Jan 2023 — Present · Miami, FL, US

   Strong business development professional bringing my expertise to the investment banking industry. Skilled in Business Planning, Asset Management, Corporate Development and Mergers & Acquisitions (M&A).

Education

• Pontificia Universidad Javeriana

  Bachelor's degree, Business Administration

  1986 — 1991

• CESA

  Master's degree, Strategic Marketing

  2000 — 2002

• Stanford University Graduate School of Business

  Executive Program on Strategy and Organization , Business Administration, Management and Operations

Skills

• Product Marketing
• Product Innovation
• Manufacturing
• Fmcg
• Strategy
• Trade Marketing
• Consumer Products
• Business Planning
• Business Development
• Income Statement
• Supply Chain Management
• Product Development
• Forecasting
• Customer Insight
• Go-to-Market Strategy
• Leadership
• New Business Development
• Business Growth
• Competitive Analysis
• Brand Management
• Cross-Functional Team Leadership
• Start-Ups
• Marketing Strategy
• Pricing
• Fast-Moving Consumer Goods (Fmcg)
• Strategic Thinking
• Market Planning
• Sales
• Market Research
• International Marketing
• Sales Operations
• Pricing Strategy
• Marketing Management
• Market Analysis
• Strategic Planning
• Employee Engagement
• Key Account Management
• Management
• International Business
• Key Account Development