Carlos Avello

About Carlos Avello

Vision setter on Applied Data Science: skilled hands-on practitioner | experienced change agent through experimentation, data and automation in both large corporations and start ups | relatable leader for data scientists of all sorts and ages | trusted business partner across corporate functions and clients | long record of failures and achievements + vocation to keep it growing

Experience

1. Head of Science, Data & Analytics for Ww Brand Marketing, Amazon Stores

   Amazon

   Oct 2025 — Present · Seattle, WA, US

   Chief Data and Science Officer for the Brand & Mass Marketing Amazon org (XCM) world wide. Managing science & engineer teams across charters: Data contracts with 3P, 2P platforms & vendors, Optimization & Bidding, Brand perception frameworks, financial frameworks, experimentation capabilities, automated decision science frameworks, offsite targeting tech capabilities, closed feedback loops on Owned and Operated channels, Generative AI for ad creative production at scale

Education

• DMA New York

  DMA, Certificate in Maths & Finance applied to Direct Marketing

  2006 — 2006

• Universidad de Oviedo

  Degree on Economics, Economía

  1993 — 1997

• Northwestern University

  Master of Science in Predictive Analytics, (Quantitative Analyses, Big Data, Advanced Modelling and Prediction Techniques)

  2012 — 2013

• University of Strathclyde

  Honours' Year, Economics

  1996 — 1997

• Universidad Nacional de Educación a Distancia - U.N.E.D.

  1st term (3 years), History & Arts

  1997 — 2003

Skills

• Marketing Strategy
• Predictive Modeling
• Change Management
• Digital Marketing
• International Marketing
• Customer Insight
• Direct Marketing
• Marketing Metrics & Analytics
• International Markets: France, UK, Germany, Us, Japan, Italy and Spain
• Analytique
• Data Mining
• IT: Spss, Sas, R, Sql, Weka
• Machine Learning
• Strategy
• E-Commerce
• Data Analysis
• Online Marketing
• Analytics
• Product Development
• Crm
• Entrepreneurship