Carlo di Colloredo-Mels

About Carlo di Colloredo-Mels

I’m a global partner marketing and channel strategy executive with over 20 years of experience helping enterprise tech companies grow through high-impact partner ecosystems, global programs, and scalable marketing execution.I’ve led partner and alliance marketing efforts at UiPath, Red Hat, VMware, AMD, and HP; delivering measurable results across a wide range of partner types, including GSIs, RSIs, MSPs, technology alliances, OEMs, and cloud providers. My experience spans building and managing global programs, to/with/through GTM models, partner communications, lead-to-revenue processes, and high-performing incentive structures.At UiPath, I led the rebuild of the global partner marketing program, managed the Partner FORWARD event, launched co-branded campaigns and automation platforms, and developed and implemented the full partner communications strategy. At AchieveUnite, I advised on program and incentive design for clients like Poly, Elastic, and Expel. At Red Hat, I drove measurable pipeline and bookings through global GSI programs and MDF optimization with partners like IBM, Dell, and Intel. Earlier at VMware and AMD, I led regional channel and field marketing transformations that more than doubled pipeline and ROI.I focus on aligning partner strategy with business goals, simplifying execution, and making programs measurable and scalable. I thrive in complex, fast-moving environments and enjoy solving global challenges with local nuance.Let’s connect if you\'re looking for someone who can build or transform a partner marketing engine—from program architecture to demand generation to global execution.My skills include: Vision Definition • Strategic Planning • Go-To-Market Execution • Cross-Functional Leadership • Digital Transformation • MDF Management • Strategic Partnerships • Demand Generation • Metrics • Sales • Budgeting • Channel Development • B2B Marketing • Marketing Automation • Field Marketing • Channel Marketing • Marketing Plans • Digital Marketing • SMB Marketing • Enterprise • Coaching & Development • Operational Excellence • Salesforce.com • Cyber Security • Channel Incentives • Channel Concierge

Experience

1. Sr Director Partner Marketing

   Nintex

   Nov 2025 — Present · Miami, FL, US

   As Senior Director of Partner Marketing at Nintex, I lead the global strategy that drives growth across our partner ecosystem. The focus is on building a strong to, with, and thru framework that accelerates partner sourced pipeline and strengthens alignment across sales, marketing, product, and alliances. Key areas of responsibility include:• Leading the development of integrated go to market programs, scalable co-marketing motions, and MDF funded initiatives that support revenue and expand the reach of Nintex CE and its Agentic Business Orchestration capabilities.• Partnering with resellers, system integrators, technology alliances, and regional teams to create joint value propositions and programs that deliver measurable results.• Collaborating with partner sales and technical enablement teams to elevate partner readiness and improve the tools and assets used to take Nintex solutions to market.• Connecting partner marketing to broader company objectives through data driven planning, pipeline tracking, ROI analysis, and insight led investment decisions.• Building a high performing team, strengthening global partner relationships, and creating programs that scale, deliver value, and support Nintex’s long term growth strategy.

Education

• INALDE Business School

  Manager's Development Program

  1994 — 1995

• Politécnico Grancolombiano

  Computer & Systems Administration, Computer and Information Science

  1987 — 1990

Skills

• Go-to-Market Strategy
• Channel Partners
• Sales
• Multi-Channel Marketing
• Product Marketing
• Through-Partner Marketing Automation
• Business Development
• Marketing Communications
• Budget Setting
• Training
• Competitive Analysis
• Sales Operations
• Strategy
• Program Management
• Customer Relationship Management (Crm)
• Public Relations
• Marketing Strategy
• Solution Selling
• Product Management
• Crm
• Marketing
• Lead Generation
• Strategic Planning
• Sales Management
• Channel
• Team Building
• Management