Carlo Centeno

About Carlo Centeno

C-Level executive with experience in advertising, sales & marketing, photography, public relations and market research.o Substantial hands-on experience in marketing communications and strategic implementation for B2C and B2B corporations. Examples: Dealer network communications and new-owner product experience research for SAAB Cars, USA. Promotion strategies for consumer goods at Ralston Purina and Welch\'s Foods Branding identity for Callaway Engineering [Callaway Twin-turbo Corvette] o Marketing communications planning Examples: advertising strategies to drive target audience to St. Germain website Tactical strategies for various non-profits in the arts and academia Consultant to individual DBAs in non-tangible, service industriesSpecialties: Relevant expertise in :o Product positioningo Corporate brandingo Blogging [Click on image below, then click the \"View Original\" button]o Benefit branding to audience target(s)o Critical path integration across independent strategic action items/objectiveso Expository Writingo Proficiency: MS-Office, Lightroom, InDesign, Photoshop, Final Cut Proo Teaching, mentoringo Demographic and market analysis

Experience

1. Vice President-marketing Director

   St. Germain Investment Management

   Aug 2007 — Present

   o Decision maker on all advertising, marketing and creative strategieso Media planner and buyero Lead on marketing research projects and action itemso Ambassador at corporate functions and gatheringso Responsible for all aspects of advertising, marketing, online/social media, PR and corporate eventso Oversee account managers, sales support and marketing staffo Coordinate & implement actions with partners and vendors

Education

• Isenberg School of Management, UMass Amherst

  MBA-Marketing, B2B, B2C, marketing & branding, research

• Boston University

  Bachelor’s Degree, English Literature (British and Commonwealth)

Skills

• Advertising
• Sales
• Online Advertising
• Online Marketing
• Event Management
• Strategic Planning
• Management
• Product Marketing
• Social Media Marketing
• Public Relations
• Corporate Communications
• Media Relations
• Public Speaking
• Social Media
• Entrepreneurship
• Corporate Branding
• Leadership
• B2b
• Market Research
• Editing
• Direct Marketing
• Copywriting
• Customer Service
• Market Planning
• Digital Marketing
• Marketing Research
• Project Management
• Marketing
• Fundraising
• Marketing Strategy
• Nonprofits
• Photoshop
• Strategic Partnerships
• Strategic Communications
• Strategy
• Marketing Management
• Market Analysis
• Email Marketing
• Press Releases
• Lightroom