Carlo Bellmann
Strategic Partnerships Lead Fashion @eBay
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WORK HISTORY
Strategic Partnerships Lead Fashion @eBay
Berlin, DE
Leads strategic brand partnerships for the German apparel and fashion market, with a focus on driving growth through high-impact collaborations. Responsible for developing and executing regional partnership strategies that align with broader commercial objectives, ensuring successful partner acquisition, onboarding, and long-term enablement.Oversees the full lifecycle of strategic accounts — from opportunity assessment and pitch development to contract execution, launch coordination, and post-launch optimization. Acts as the central interface between internal stakeholders (e.g. business development, marketing, legal, operations) and external partners to deliver best-in-class execution and measurable impact.Key responsibilities include:– Designing scalable partnership frameworks tailored to the DE market– Leading cross-functional initiatives to onboard and activate key brands– Managing all commercial agreements (NDAs, reseller contracts, pricing structures)– Providing strategic guidance on assortment planning and growth levers– Coordinating go-to-market efforts, including marketing asset alignment– Delivering actionable performance insights and reporting to internal and external stakeholders– Leading Quarterly Business Reviews with high-value partners– Resolving brand-specific challenges and ensuring operational excellence– Monitoring industry trends to inform strategic decisions– Driving process improvement and scalability across partner operationsPositioned at the intersection of commercial strategy, partner management, and operational delivery — with ownership over key strategic relationships and responsibility for their long-term success in the region.
EDUCATION
Simon Fraser University
Summerschool
UCLA
Summerschool
Vrije Universiteit Amsterdam (VU Amsterdam)
Master of Science (M.Sc.), Strategy and Organization
Shanghai Dianji University
Integrietes Auslandssemester, International Management
Hochschule Fresenius
Bachelor of Applied Science - BASc, Business Administration, Schwerpunkt International Management und Sportmanagement
ABOUT CARLO BELLMANN
Strategic Partnerships Lead with proven success in scaling brand collaborations within marketplace ecosystems, focusing on fashion and apparel. Expert in partnership strategy, contract management, and cross-functional execution to drive growth and operational excellence. Skilled at aligning stakeholders and unlocking long-term value.
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