Carlita Jones

About Carlita Jones

I’m an Award-Winning Copywriter and Brand-Focused Creative Strategist with 10 years of experience shaping stories for global brands like Timberland and guiding entrepreneurs into their most iconic identity.I don’t just create content—I architect brand emotion.I help founders, creators, and lifestyle brands find the truth in their voice, build a world around it, and express it across platforms with clarity, beauty, and intention.Telly-winning storyteller. Creative lead. Obsessive about brand depth, audience psychology, and making creativity feel human—and doable.Career highlights:EMU B.A. in PR and Communications Tech, Education, Entertainment,+ Beauty brandsFashion, Food, Healthcare,+ Hair brands I’ve helped Produce Television, Radio, Social, Website, Email, and OOH campaigns. I\'ve lead creative projects and managed teams.10+ years freelance, in-house, and in agency experience. Some big name mentions: Jordan, Ford, Dove + Ben’s Original. When I’m off the clock, you can find me writing music, hanging with my one-year-old daughter, creating content or binge-watching a good show (for screenwriting research purposes of course🧐).

Experience

1. Creative Supervisor

   RAPP

   Feb 2026 — Present · Detroit, MI, US

   Leading and inspiring teams to develop exceptional copy and messaging. Overseeing the written elements of campaigns, ensuring copy aligns with strategic objectives while pushing creative boundaries. Mentoring junior and mid-level writers, collaborating with art directors and strategists, and guiding projects from concept to execution.

Education

• Eastern Michigan University

  Bachelor of Arts (B.A.), Public Relations

  2013 — 2018

Skills

• Public Relations
• Microsoft Word
• Teamwork
• Social Media
• Time Management
• Public Speaking
• Customer Service
• Management
• Food
• Event Planning
• Microsoft Office
• Social Networking