Carli Adams

Group Marketing Manager @Explore Asheville

Asheville, NC, US

Provides foundational marketing support and manages projects that help further the success of the Business Development team that promotes Asheville as a meeting and event destination. Advocates for business-to-business, group sales-oriented marketing strategies within the Marketing Department. Serves as cross-functional project manager, liaison and essential partner to internal team members and external agencies for integrated solutions. Serves as the lead of strategic trade advertising plans, content partnerships, email marketing campaigns, and photo and video production. Designs and deploys email campaigns promoting trade show attendance, client events and promotions through Act-On, an email marketing platform integrated with the organizations’ CRM. Plans out-of-market events. Directs department’s graphic designer on creative needed for emails, advertising placements, and LinkedIn posts.

Appalachian State University

Bachelor of Science - BS