Rob Carli
Branding | Marketing | Storyteller | Visual Thinker
- Role
- Vice President Marketing at Supplement Manufacturing Partners Smp Nutra
- Location
- Largo, FL, US
- LinkedIn followers
- 500 followers
About Rob Carli
I am a highly skilled, multi-disciplinary design and marketing leader with decades of…
Experience
Vice President Marketing
Supplement Manufacturing Partners Smp Nutra
Aug 2025 — Present · Largo, FL, US
As the VP of Marketing at SMP Nutra, I lead the charge on all things marketing for a leading private label supplement manufacturer. I\'m responsible for driving growth and brand recognition in a highly competitive B2B space, helping our clients—from startups to major retailers—bring their health and wellness products to life.Key responsibilities:Spearheading the Marketing Strategy: Developed and executed a full-funnel marketing strategy that positioned SMP Nutra as a premier partner in the nutraceutical industry.Driving B2B Demand: Built a robust demand generation engine, overseeing digital campaigns and content strategies that consistently deliver high-quality leads.Building the Brand: Led the evolution of our brand identity, enhancing our market presence and establishing SMP Nutra as a trusted thought leader.Leading the Team: Mentored and managed a dynamic marketing team, empowering them to produce impactful campaigns that resonate with our target audience.Collaborating for Growth: Partnered with sales, R&D, and executive leadership to ensure our marketing efforts directly contribute to revenue growth and business objectives.
Education
The Art Institutes of Atlanta, GA
BA, Communications
1990 — 1993
Skills
- Marketing
- Branding Consultancy
- Layout
- Corporate Branding
- Logo Design
- Illustrator
- Adobe Cs
- Graphics
- Brochure Design
- Photography
- Brand Development
- Typography
- Catalog Design
- Page Layout
- Packaging
- Creative Direction
- Tampa Graphic Design
- Collateral
- Art Direction
- Direct Mail
- Copywriting
- Web Design
- Social Networking
- Multimedia
- Design
- Online Marketing
- Photoshop
- Redesign
- Quarkxpress
- Corporate Identity
- Designing
- Adobe Creative Suite
- Advertising
- Graphic Design
- Website Design
- Branding
- Brochures
- Indesign
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