Carli Powers
Leader of Event Partner Activation | Helping people live happier, healthier lives through partnership marketing integrations in Life Time’s portfolio of endurance events.
- Role
- Associate Director - Partnership Marketing, Event Partner Activation at Life Time Inc.
- Location
- Englewood, CO, US
- LinkedIn followers
- 500 followers
About Carli Powers
Dynamic professional blending years of expertise in partnership marketing, event planning and brand activation with an education in international business and accounting. A keen analytical mindset and exceptional problem-solving skillset allow excellence in delivering strategic solutions and driving business growth. Leadership qualities, honed through experience in fostering a diverse team, managing client relationships and executing successful partnership marketing campaigns, enable the navigation of complex challenges and encouragement of cross-functional collaboration.
Experience
Associate Director - Partnership Marketing, Event Partner Activation
Jul 2021 — Present
Lead a team of 6 to manage 800+ client relationships and fulfill strategic deliverables for all partnership marketing contracts across 25+ unique endurance events within Life Time’s portfolio- Execute mutually agreed upon event-specific KPIs and activations, delivering white-glove service regardless of investment tier- Spearhead divisional collaboration through cross-functional event team meetings, development of internal resources/reference documents, and process standardization- Manage department budget and forecast, inclusive of activation expenses, barter, and travel costs- Implement strategic organizational, communication, and workflow revisions to achieve efficiencies via Microsoft Teams integration, Basecamp projects, data analysis (Excel) and Salesforce contract management- Facilitated event rebrands and event acquisitions/inceptions to-date by serving as liaison between clients and internal marketing and operations departments; advised on cost-saving opportunities, coordinated approvals, and executed final branding across digital and physical assets
Education
University of Deusto
Spanish Language and Culture
2012
High Point Regional High School
High School Diploma
2007 — 2011
Universidad Complutense de Madrid
Spanish Language
2011
Darla Moore School of Business at the University of South Carolina
Bachelor of Science (B.S.), International Business & Accounting
2011 — 2015
WU (Vienna University of Economics and Business)
International Business
2014
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