Carli Lampley
CMO at Apotheke Co.
- Role
- Chief Marketing Officer at Apotheke
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Carli Lampley
Innovative marketing executive with a decade of experience scaling brands, driving revenue, and crafting compelling brand narratives. Adept at blending data-driven decision-making with creative storytelling to deliver high-impact marketing strategies. Expertise in digital growth, e-commerce optimization, brand development, and influencer marketing. Passionate about leading teams, setting ambitious goals, and executing strategies that fuel business expansion.
Experience
Chief Marketing Officer
Mar 2022 — Present · Brooklyn, NY, US
Vision: Transformed APOTHEKE into a leading luxury home fragrance brand through strategic brand positioning, performance marketing, and creative storytelling.Developed and executed a comprehensive marketing strategy, leading to increased brand awareness and revenue growth.Optimized digital marketing efforts, leveraging data analytics to refine customer acquisition and retention strategies.Led cross-functional teams, fostering collaboration between creative, digital, and sales teams to ensure cohesive brand messaging.Set and achieved ambitious KPIs, including growth in e-commerce conversion rates, wholesale partnerships, and social engagement.Cultivated key influencer and PR relationships, securing high-profile brand placements and media features.
Skills
- Creative Direction
- Microsoft Office
- Sales
- Leadership Development
- Leadership
- Public Speaking
- Business Development
- Digital Marketing
- Team Building
- Management
- Product Development
- Business Planning
- Customer Retention
- Customer Service
- Project Management
- Customer Relations
- Business Analysis
- Business Strategy
- Social Media
- Coaching
- Strategic Planning
- Sales Management
- Budgets
- Microsoft Word
- Team Leadership
- Graphic Design
- Account Management
- Advertising
- Marketing Strategy
- Customer Satisfaction
- New Business Development
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