Carli Howell
Sr. Program Manager, Direct Mail Marketing at REI Co-op
- Role
- Sr Program Manager Direct Mail Marketing at REI
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Carli Howell
I’m a strategic marketing leader with a proven track record of driving member engagement,…
Experience
Sr Program Manager Direct Mail Marketing
Mar 2021 — Present
Lead a highly impactful direct mail channel, driving member retention and profitability through strategic execution.• Manage budget allocation and investments to ensure cost efficiency and profitability.• Develop and execute direct mail strategy, adapting to market trends and business needs.• Mentor a high-performing team marketing professionals, fostering a culture of data-driven decision-making and continuous improvement.
Education
UW Foster School of Business
Bachelor of Business Administration (B.B.A.), Business Administration; Marketing
University of Washington - Study Abroad
International Business
Skills
- Inventory Management
- Data Analysis
- Microsoft Office
- Sales
- Direct Mail
- Vendor Management
- Marketing Strategy
- Event Planning
- Nonprofits
- Vendor Contracts
- Cross-Functional Collaborations
- Close Attention to Detail
- Teamwork
- Business Development
- Project Management
- Powerpoint
- Microsoft Excel
- Print Management
- Team-Oriented
- Photoshop
- Highly Reliable
- Social Media
- Retail
- Direct Marketing
- Small Business
- Managed Print Services
- Customer Service
- Fast Learner
- Budget Management
- Social Media Marketing
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