Carli Bolotin

WORK HISTORY

EDUCATION

SKILLS

ABOUT CARLI BOLOTIN

Currently I am the VP of Mx Planning at Havas Media and work closely across two client teams.I came back to Havas as a Director or Planning within a newly formed team. This is a new team that was developed to oversee the entire planning practice. There are a few components to this role. One, we ensure best planning practices are in use across our agency. Two, we work with new planners to the agency to help on-board them and familiarize them with everything Havas. Last but not least, we help with planning needs across New Business and client teams. At Spark I started as a Supervisor at Spark Foundry. Originally I was hired to work on the intimates business nearly two years ago. Then I worked across the entire Hanesbrands Inc. portfolio. In addition to that, we do pro-bono work for the Art Institute of Chicago. For that account, I manage the entire team and oversee everything. I was promoted to an Associate Director in July and now Oversee Bass Pro Shops/Cabela\'s and Ace Hardware\'s media initiatives.Prior to Spark Foundry, I worked for my sorority managing our traveling consultants and some light finance work. I spent most of my previous time in Advertising and Sales. At Hirons, I worked on hyperlocal accounts that included: healthcare, restaurants, museums, B2B, and education. I planned and bought all facets of media. I also managed my clients Facebook and Google Adwords campaigns. Before going back to media. I got to experience the world of advertising account management as an Asst. Account Manager on the McDonald\'s account. Each month we helped McDonald\'s owner/operators come up with new local promotions as well as providing a highly detailed map of what their restaurants should look like. I also managed creative projects from the start to finish. As a Media Planner, I worked on the Kmart account at Havas. I dealt with all different facets of the business. I helped with the Apparel print plans, re-planning storewide for 2013 as well as media running in Puerto Rico. I started at Havas as an Assistant Media Planner on the Sears account on the softlines/STW/Off Mall business units for a while and then moved on to the Home Appliances & Kenmore branding business units.