Carl Martens
eCommerce & Digital Marketing Leader | Shopify Plus Growth Strategist | Revenue & Brand Builder | SEO, Amazon, Paid Media & CTV Strategy | Driving Growth Through Data-Driven Insights
- Role
- Senior Manager Ecommerce at Infinity Cutting Tools
- Location
- Sheboygan, WI, US
- LinkedIn followers
- 500 followers
About Carl Martens
I am a versatile business leader and digital strategist with a proven track record of…
Experience
Senior Manager Ecommerce
Mar 2024 — Present · Oldsmar, FL, US
I lead eCommerce operations and digital strategy for a premium woodworking tools brand. I designed, built, and continue to manage our Shopify Plus storefront, driving site performance, functionality, and ongoing optimization.In this role, I oversee multichannel digital marketing programs that include SEO, paid search, paid shopping, social advertising, and connected TV campaigns—collectively generating a 20% increase in revenue. I also manage the company’s third-party marketplace sales, including Amazon, while overseeing email marketing through Klaviyo to strengthen retention and engagement.Beyond owned and paid channels, I manage the brand’s social media presence and content strategy, ensuring alignment across all touchpoints. I lead a small marketing team, partner on platform enhancements, and leverage data-driven insights to improve conversion rates, customer lifetime value, and overall brand visibility.
Education
Illinois State University
Finance and Economics
2000 — 2003
DeVry University
Sales and Marketing
2004 — 2007
Skills
- Product Marketing
- Sales Presentations
- Social Networking
- Social Media Marketing
- Integrated Marketing
- Strategy
- Sales Operations
- Marketing Management
- Email Marketing
- Direct Sales
- Social Media
- Daylite
- International Sales
- Sem
- Leadership
- Budgeting
- Online Advertising
- Renovation
- Real Estate
- Mac Os
- Marketing
- Copy Editing
- Sales Process
- SEO
- Online Marketing
- Sales
- Marketing Strategy
- Sales Management
- Marketing Communications
- Cold Calling
- Lead Generation
- Strategic Planning
- Digital Marketing
- Contract Negotiation
- Selling
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