Carl Ferrara
Product Development and Innovation @Children International
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WORK HISTORY
Product Development and Innovation @Children International
Kansas City, MO, US
Children International (children.org) is an international humanitarian organization, dedicated to helping kids living in poverty around the world.My role is all about thinking outside the box & exploring new and innovative ways to support our efforts with donor engagement, retention, acquisition and advocacy. Some key areas: Product Development and Testing: In an effort to expand our donor product offerings to new donors, I manage all facets of product development, incl. taking testing projects from concept to execution. As part of this effort, I implemented a testing model for product testing, including the use of the Business Model Canvas and progress boards for active tests. Worked closely with Marketing and Reporting teams on outcome reporting, trending and analysis. Launched innovation pilot (\"Sponsor Connect\"), enabling sponsors to connect with their sponsored kids through interactive video and tapping into immersive technology, including 360-video and photospheres. From this pilot, we had an 87% increase in sponsor engagement and giving. All the while, validating our work and our programs. Trained and managed field support staff in Quito, Ecuador and Tabaco, Philippines.Developed and implemented Sponsor Wall page on portal site, featuring feed-based social posts. Updated every 4 minutes, this page continues to serve as a platform with dynamic, user-generated content. Community Content: Developed a community portal on pilot site with video highlights of our programs in action. Featured content was streamed on portal and shared on dedicated Instagram page (http://instagram.com/sponsorconnect)Oversee and manage usability and prototype UX/UE testing with sponsors and donors with an emphasis on optimizing site flow and testing new technologies. Strategic planning and development around UX/UE testing models. Observe. Analyze. Optimize. Developed idea portal for idea collaboration and communication with select teams. Idea collaboration is key!
EDUCATION
New York University
B.S., Mass Media/Journalism, Film and TV, Business Communications
ABOUT CARL FERRARA
Experienced professional with a passion for innovation and taking ideas from concept to execution. Strong product development, UX/UI, interactive technology, marketing and strategic planning skills.
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