Carl Fernandes
Go-To-Market Product & Sales Strategy Leader at Google | Exec MBA
- Role
- Head of Data, Measurement & Audiences, Go-to-market Emea at Google
- Location
- London, GB
- LinkedIn followers
- 500 followers
Experience
Head of Data, Measurement & Audiences, Go-to-market Emea
Jul 2024 — Present · London, GB
Leading a dynamic team responsible for the product strategy, Go-To-Market (GTM) operations and growth of Google\'s AI-powered suite of data, analytics, ads measurement & targeting solutions in the EMEA region. Scope expanded in July to include key media effectiveness solutions that help advertisers measure ROI (e.g. Incrementality, Video/Brand Measurement)
Education
University of Warwick
Bachelor of Science (BSc), Physics (Hons)
University of Warwick - Warwick Business School
Master of Business Administration, Executive MBA
Skills
- Digital Marketing
- Business Intelligence
- Ppc
- Sales
- Multivariate Testing
- Guitar
- Sem
- Web Development
- SEO
- Team Leadership
- Online Advertising
- Web Analytics
- Attribution Modeling
- Css
- Html
- Online Marketing
- User Experience
- Google Adwords
- Google Analytics
- Search
- Product Development
- Conversion Optimization
- Search Engine Optimization (SEO)
- Data Visualization
- Analytics
- A/B Testing
- Digital Media
- Conversion Optimisation
- Digital Strategy
- Google Website Optimizer
- Attribution
- Javascript
- New Business Development
- E-Commerce
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