Steven Carley

Technical Project Management & Digital Operations | Driving Revenue & User Engagement

Role
Technical Project Manager at Wisconsin Athletics
Location
Madison, WI, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Steven Carley

Technical leader focused on creating exceptional digital experiences that drive revenue and user engagement. From delivering a startup’s 500% growth to governing the digital infrastructure for premier sports organizations, I bridge the gap between technical complexity and business outcomes.I am passionate about helping organizations thrive through:Digital Platform Optimization: Partnering with companies to refine their digital ecosystems to increase customer engagement and maximize revenue streams.Technical Product Strategy: Collaborating with platform companies to identify critical product gaps and architect high-impact feature sets for their strategic roadmaps.Enterprise Governance & Delivery: Leading the simultaneous launch of enterprise-grade websites and mobile applications, ensuring rigorous quality standards while maintaining a high-velocity pipeline for evolving client and stakeholder requests.Core Expertise:Strategic: Digital Transformation, Product Roadmap Strategy, Platform Gap Analysis.Operational: High-Availability Support, Cross-Functional Team Leadership, SLA Governance.Technical: Enterprise System Integration (API/SDK), Platform Architecture, Web/App Ecosystem Management.

Experience

  1. Technical Project Manager

    Wisconsin Athletics

    Dec 2025 — Present · Madison, WI, US

    Lead the strategic administration, technical architecture, and operational lifecycle of the Wisconsin Athletics enterprise digital ecosystem. Serve as the primary technical architect and liaison between institutional leadership and global technology vendors to align high-performance software solutions with university-wide strategic goals and revenue initiatives.Enterprise Platform Governance & Monetization: Oversee the end-to-end administration of mission-critical platforms (SIDEARM, PACIOLAN, CUE Audio, VenueNext, Fanmaker), ensuring system stability while optimizing digital touchpoints for revenue generation and fan conversion.Strategic Technical Advising & Marketing Alignment: Serve as a subject matter expert to departmental leadership on emerging technology investments and vendor roadmaps, aligning technical capabilities with digital marketing strategies and fan engagement goals.Data-Driven Growth Leadership: Utilize advanced analytics and user behavior data to identify digital engagement trends, inform multi-channel marketing decisions, and optimize the digital ecosystem for peak performance.Strategic Vendor & Stakeholder Management: Act as the central technical liaison for global vendors and internal units, ensuring all system configurations support both operational efficiency and athletic department revenue targets.

Education

  • Richland Center High School

    High School Diploma

  • Winona State University

    Bachelor of Arts (BA), Communications - Digital Media

    2013

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Steven Carley — Technical Project Manager at Wisconsin Athletics in Madison, WI, US | Unifers