Carley Beckum
Director, Social Media @Touchpoint Markets
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WORK HISTORY
Director, Social Media @Touchpoint Markets
EDUCATION
University of Missouri-Columbia
Bachelor's of Journalism, Magazine Journalism
ABOUT CARLEY BECKUM
As Touchpoint Markets\' social media director, I oversee the social media strategy and operations for more than 15 handles, reaching an audience of over followers across LinkedIn, Facebook, and X.(Publications include BenefitsPRO.com, Think Advisor, Globest.com, Credit Union Times, PropertyCasualty360.com and more.) With over eight years of experience in social media and digital journalism, I have a proven track record of increasing engagement, traffic, and loyalty for our publications, authors, and sponsors.The core of my job includes creating and executing innovative social media campaigns, leveraging analytics tools and evolving best practices, training and coaching editorial staff all while collaborating with cross-functional teams. Beyond the specifics of my position, I sit on our culture committee where I specifically lead the caregivers group as well as foster ways to engage our employee population. Making the workplace a better place for all caregivers is a passion of mine as a working mom. Lastly, as a military spouse, I\'m passionate about advocating for veterans and military spouses in the workplace.
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