Carlene van Alphen
Brand Experience Coordinator @Daiya Foods Inc
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WORK HISTORY
Brand Experience Coordinator @Daiya Foods Inc
CA
Plan and execute events and branded activations across Canada, the US and international markets (Foundermade, SEED Food and Wine Week, Vegandale, POP Sugar Playground, Cheese and Meat Festival, Natural Products Expo West, Rock and Roll Marathon Series and others.)•Review and selection of competitive event opportunities to support product launches, reformulations, and offensive and defensive marketing strategies in target markets.•Negotiate terms of contracts and pricing with venues and suppliers for various event series.•Develop event concepts and look and feel to create engaging spaces and elevated product samplings.•Manage event logistics, product, shipping, staffing, uniforms, swag, display pieces, scheduling, budgeting and reporting.
EDUCATION
British Columbia Institute of Technology
Event Management
Seneca College of Applied Arts and Technology
Corporate Communications Graduate Certificate
York University
Honours Double Major BA Psychology and Communications
SKILLS
ABOUT CARLENE VAN ALPHEN
Strong project management skills developed through the management of large scale international programs and televised events. Highly organized with the ability to multi-task and manage multiple competing priorities. Over seven years of experience in marketing and event management in a variety of different industries, most recently consumer packaged goods.
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