Carleen Finch

Senior Account Executive @Torstar Corporation

Responsible for yearly sales budgets upwards of 2 Million • Consecutively exceeds my sales targets by 40 to 200% • 2016, 2017 exceeded digital targets by 200% • 2014 exceeded sales target by 170% • Won Top Sales Revenue Award in 2016, Top Digital Sales 2016 and 2017, Highest retail target achiever 2015, Highest percentage to target 2014 • Consultative sales approach: consult, create and execute new and creative ad programs, both in digital and print • Partner with marketing department to create non-traditional unique client/advertiser promotions and campaigns that have resulted in larger ongoing spends • Create promotional packages for clients/advertisers based on their product placement needs • Key personelle in the company’s transition from print to digital in 2012. Mentored, set an example for, and led the team in training how digital worked, the value to the customer and creating excellent multi-media sales packages • Educate clients/advertisers on the importance of digital and social marketing • Key liaison between the client/advertiser, VP of Marketing, CEO or agency and the production department • Efficiently manage all ad copy in a time sensitive and fast paced environment • Prospect and secure New Business for both digital and print • Selected to be a trailblazer in fixing and implementing the new proprietary CRM:currently in testing phase