Carlee Franklin
Digital Marketing Campaign Coordinator - Subscriber Retention @MediaNews Group
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WORK HISTORY
Digital Marketing Campaign Coordinator - Subscriber Retention @MediaNews Group
Denver, CO, US
Drive subscriber retention, app adoption, and digital engagement across over 100 local newspapers and publications for Tribune and MediaNews Group. Strategically executed multi-channel campaigns with a focus on data-driven results and workflow optimization.Spearheaded high-impact email marketing campaigns across Tribune and MNG markets to drive core digital initiatives, including- App Adoption: Built a 5-part email series across 14 MNG markets promoting app downloads, achieving an average open rate of up to 43.54%- In-App Games: Launched 5-email promotional communication series for the integration of in-app interactive puzzles across 7 Tribune publications- Strategic Promotions: Developed and launched an NFL special edition campaign across 50+ publications (3 markets).Additional retention campaign support to ensure long-term subscriber health and scalability including- Proactively owned and accelerated key initiatives, launching a critical SMS opt-in campaign a quarter early across 15 publications - Contributed to organizational growth by assisting in the acquisition and integration of one new market, including three new newspapers and one magazine- Successfully created, supported, and/or managed the launch of 6 unique retention marketing campaigns within the first 90 days- Executed an A/B test to update and re-launch an on-site dialogue aimed at payment optimization.
EDUCATION
Northern Kentucky University
Bachelor of Science - BS, Marketing
Northern Kentucky University
Bachelor of Science - BS, Business Information Systems
ABOUT CARLEE FRANKLIN
Meet my left brain and right brain*: technology and marketing!My passion for marketing has always been paired with a curiosity for the field of technology. With a background in web development, coding, and information technology, I keep up with all things tech (and am a part-time customer service desk for my grandparents), all while feeding my creative side.I’ve spent the last four years learning all I can about the marketing & tech industries — from start-ups and small businesses to Fortune 500 companies. My experience has led me to my current role at MediaNews Group as a Digital Marketing Campaign Coordinator where I specialize in digital subscriber retention for local newspapers and publications across the country.*And yes, I know this is not scientifically accurate, but I am a marketer, not a neurologist;)
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