Carl Hill
Vice President of Marketing at Clayton Homes
- Role
- Director of Marketing at Clayton
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Carl Hill
My professional passion stems from a deep drive to continuously learn and grow. My mission at work is simple - build and support a team of all stars that drives sales, builds brand equity, and delights our customers. My leadership mantra? Be OPEN. Be BOLD. CONNECT.
Experience
Director of Marketing
Aug 2011 — Present · Maryville, TN, US
Establish strategic direction and coordinate comprehensive marketing support to drive sales and customer engagement. Specific marketing duties include:• Develop annual marketing plan in support of organizational strategy and objectives• Develop annual marketing budget and review monthly billing• Plan, develop, and execute national promotions, including creative lead and vendor management• Coordinate with regional management to create strategies for local marketing and promotions• Support ongoing marketing effectiveness through measurement and analysis• Facilitate the integration of consumer feedback into business processes and home designs• Work with Senior leadership to consolidate marketing personnel, processes, and functions across all business groups• Partner with the CIO to better define and leverage customer data throughout the manufacturing, retail, and finance company• Oversee and direct market research and competitive analysis• Manage marketing services, including development and distribution of all marketing collateral• Lead brand development through agency partnerships• Support a team of growing marketing professionals by providing leadership opportunities and coaching
Education
University of Tennessee MBA Program
MBA, Finance, Entrepreneurship & Innovation
2008 — 2009
Haslam College of Business at the University of Tennessee
BA, Management and International Business
2000 — 2005
Skills
- B2b Marketing Strategy
- Negotiation
- Marketing Management
- Sales
- Marketing
- Market Planning
- Leadership
- Strategic Planning
- Market Research
- Competitive Analysis
- Google Analytics
- Customer Satisfaction
- New Business Development
- Program Management
- Retail
- Direct Marketing
- Crm
- Marketing Strategy
- Forecasting
- Sales Management
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