Carl Dahlberg
Director of Marketing @Macnica Americas
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WORK HISTORY
Director of Marketing @Macnica Americas
Austin, TX, US
Leading strategic initiatives to enhance brand awareness, drive demand generation, and support go-to-market strategies for cutting-edge technology solutions across diverse verticals, including Automotive, Broadcast and ProAV, Imaging and Vision Solutions, Medical, and Industrial.
EDUCATION
Texas State University
Bachelor of Business Administration (B.B.A.), Marketing
SKILLS
ABOUT CARL DAHLBERG
Customer focused and revenue-driven channel and ecosystem marketer with expertise in driving growth and optimizing performance across multiple marketing and campaign strategies. Skilled communicator who tenaciously drives project management schedules and objectives to successful completion. A resourceful and goal focused leader, passionate for delivering measurable results and driving successful omni-channel campaigns- Strategic & Tactical Planning - Event Strategy & Management - Content Development and Management- Experiential event marketing - Modern Marketer, employing integrated campaigns and automated marketing to reach audiences- Management of online training content and vehicles (LMS, Online Conferences/Meetings, Video)- Campaign development and management promoting to and recruiting audiences- Managed cross-functional global teams of 100+ employees- Budget ROI planning/reporting - Executive level engagement and communications- Vendor negotiation and management - Event production and management in more than 15 countries in Asia, the Americas and EMEA
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