Carl Dahlberg

Channel and Ecosystem Marketing Leader

Role: Director of Marketing at Macnica Americas
Location: Austin, TX, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Carl Dahlberg

Customer focused and revenue-driven channel and ecosystem marketer with expertise in driving growth and optimizing performance across multiple marketing and campaign strategies. Skilled communicator who tenaciously drives project management schedules and objectives to successful completion. A resourceful and goal focused leader, passionate for delivering measurable results and driving successful omni-channel campaigns- Strategic & Tactical Planning - Event Strategy & Management - Content Development and Management- Experiential event marketing - Modern Marketer, employing integrated campaigns and automated marketing to reach audiences- Management of online training content and vehicles (LMS, Online Conferences/Meetings, Video)- Campaign development and management promoting to and recruiting audiences- Managed cross-functional global teams of 100+ employees- Budget ROI planning/reporting - Executive level engagement and communications- Vendor negotiation and management - Event production and management in more than 15 countries in Asia, the Americas and EMEA

Experience

Director of Marketing
Macnica Americas
Jul 2024 — Present · Austin, TX, US
Leading strategic initiatives to enhance brand awareness, drive demand generation, and support go-to-market strategies for cutting-edge technology solutions across diverse verticals, including Automotive, Broadcast and ProAV, Imaging and Vision Solutions, Medical, and Industrial.

Education

Texas State University
Bachelor of Business Administration (B.B.A.), Marketing

Skills

Event Production
Project Planning
Product Management
Integrated Marketing
Strategic Planning
Product Development
Embedded Systems
Event Management
Key Account Management
Management
Business Development
Project Management
Semiconductors
Leadership
Digital Media
Microsoft Office
Sales
Product Launch
Semiconductor Industry
Lead Generation
Product Marketing
Strategic Partnerships
Social Media Marketing
Advertising
Marketing Communications
Strategy
Training
Cross-Functional Team Leadership
Marketing Strategy
Go-to-Market Strategy
Marketing Management
Email Marketing
Salesforce.com
Competitive Analysis
Online Advertising
Marketing

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