Carl B.
AI Integration, AI Prompt Engineer, Content Development, Auditing, AI Agents, Enterprise Search Marketing Program Management, and Web & Marketing Leader | Driving Digital Transformation.
- Role
- CMO at Cdi Media
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Carl B.
Thank you for stopping by my page!I’m a seasoned leader in Enterprise Search (SEO/PPC), digital strategy, and e-commerce, with two decades of experience helping startups and Fortune 100 companies drive growth through data-driven marketing and cutting-edge technology. My expertise spans search optimization, AI-driven content strategies, and high-impact marketing solutions that enhance visibility, engagement, and conversions.Recently, I’ve been deeply involved in Generative AI, leveraging AI-driven tools to streamline workflows, enhance content creation, and produce high-quality AI-powered videos. I stay ahead of emerging trends to help businesses integrate AI into their marketing strategies effectively and efficiently.Known for leading high-performing teams and optimizing global and domestic operations, I excel at turning complex challenges into actionable strategies that drive measurable success.Outside of work, I love to cook, sing, and travel. A true foodie, you’ll often find me experimenting with new recipes in the kitchen, with my dog Junior as my trusty sidekick.Core Skills & ExpertiseEnterprise Search (SEO/PPC) – Strategy, execution, and optimization for global and local searchGenerative AI & AI Video – AI-driven content strategies, video creation, and workflow automationDigital Strategy & Marketing – Holistic marketing approaches across multiple acquisition channelsE-commerce & Web Management – Funnel optimization, conversion rate improvement, and analyticsContent Strategy & Optimization – Scalable content strategies (10M+ pages), ASO, and engagementCross-Functional Leadership – Managing global teams across SEO, PPC, social, and product teamsMarketing Analytics & Insights – Executive dashboards, data-driven decision-making, and reportingAI-Powered Workflow Automation – Integrating AI tools to improve efficiency and scalabilityTechnical Skills & ToolsSEO & Analytics: Google Analytics, Google Search Console, BrightEdge, Botify, AHREFs, MOZAI & Automation: OpenAI, ChatGPT, AI-driven video tools (Synthesia, Runway, Pika Labs)Advertising & PPC: Google Ads, Facebook Ads Manager, LinkedIn Ads, DoubleClick, SEMContent & Social Platforms: YouTube Marketing, Hootsuite, LinkedIn Elevate, SpredfastTesting & Optimization: A/B & Multivariate Testing, Optimizely, CRO, Web Performance TuningProject Management: Asana, Jira, Marketo, MailChimp, Adobe Cloud
Experience
CMO
Jun 2025 — Present · Seattle, WA, US
Seattle, Washington, United States
Skills
- Digital Marketing
- Online Marketing
- Sem
- SEO
- Ppc
- Social Media Marketing
- Web Analytics
- Online Advertising
- Analytics
- Organic Search
- Social Media
- Google Analytics
- Email Marketing
- Lead Generation
- Strategy
- Digital Strategy
- Google Adwords
- Smo
- E-Commerce
- Affiliate Marketing
- Start-Ups
- Social Networking
- Display Advertising
- Mobile Marketing
- Conversion Optimization
- Search
- Landing Page Optimization
- Interactive Marketing
- Digital Media
- Direct Marketing
- Social Marketing
- Online Reputation Management
- Web Marketing
- Omniture
- Search Advertising
- Keyword Research
- Campaign Management
- Media Buying
- Viral Marketing
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