Carl B.
Dynamic and versatile marketing and communications leader
- Role
- Associate Director, Data & Audience at Dow Jones
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Carl B.
Carl Baus is an experienced communications professional with a strong background in marketing, advertising, business development, and project management based in the Princeton, New Jersey area.A graduate of Rider University, Carl has played key roles in business development for regional-based clients at Packet Media Group and Connoisseur Media in addition to project management for globally recognized financial clients with Think Communications Group. Carl has managed a team and oversaw marketing strategies and positioning for multiple healthcare multimedia brands, live events and a market research division at MJH Life Sciences. Today, Carl oversees a team of marketing operations professionals focusing on audience development and data management for globally recognized live events and C-Suite executive councils at Dow Jones.In 2017, Carl graduated from Rutgers University with a Masters Degree in Communication and Information Studies with a focus on digital media. Carl also is an Adjunct Professor in Mercer County Community College\'s communication program.
Experience
Associate Director, Data & Audience
Nov 2023 — Present · Princeton, NJ, US
Oversee a team specializing in crafting data-driven strategies that connect audiences with opportunities. My role focuses on building targeted marketing segments for a diverse portfolio of live events and developing precision-driven prospect segments for Wall Street Journal C-Suite memberships. My team leverages data insights and audience analytics to help drive engagement and support impactful business growth.
Education
Rider University
BA, Communications
2009 — 2011
Rutgers University
Masters, Communication and Information Studies
2015 — 2017
Mercer County Community College
AAS, Radio/Television
2006 — 2009
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