Carla Waller
Director of Sales Marketing @Aloft Hotels
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WORK HISTORY
Director of Sales Marketing @Aloft Hotels
Bentonville, AR, US
Lead sales strategy, revenue optimization, and key account acquisition across multiple hotels. • Drive corporate and group sales performance through forecasting, sales planning, and market analysis.
EDUCATION
Northeastern State University
Meetings & Destination Mgmt
ABOUT CARLA WALLER
20 + years experience sales/event planning/hotel/operations environment with emphasis on customer service/relations mainly in Northwest Arkansas, San Diego, Los Angeles and Las Vegas. Have worked for (2) of the top 25 DMCs referenced by Special Events magazine (ACCESS California and Destination Concepts, Inc.)6/14/13 Road to Essence Fest - Sponsored by WalMart - Contracted by DBI (Downtown Bentonville, Inc) Assisted with Talent.•7/5/08 High profile wedding – Justin Timberlake (Groomsman) and Jessica Beal in attendance•3/12/05 Volunteered - Betty White roast for Actors, Animals & Others, assisted with silent auction and fundraiser.•2/27/05 Contracted – worked with Katherine Caulfield Productions 2005 Oscars dinner and after party sponsored by Elton John•Experience in event production and coordination, dealing directly with contractors, clients, exhibitors, and the general public in a convention center, conference center, hotel, stadium, or arena.•Throughout my career I have worked for a production company, incentive house, resort and destination management company, I understand the different aspects of the event planning industry.
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