Carla Taylor
Manager, Global In-venue Marketing @Fanatics
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WORK HISTORY
Manager, Global In-venue Marketing @Fanatics
Tampa, FL, US
EDUCATION
Indiana University Bloomington
Bachelor of Arts - BA, Communication, Journalism, and Related Programs
SKILLS
ABOUT CARLA TAYLOR
At Fanatics, Inc, we leverage deep marketing acumen to drive global in-venue engagement, cultivating a robust brand presence and maximizing ROI. Our strategies encompass full-funnel campaigns that resonate with diverse audiences, resulting from a harmonious blend of creativity and analytics. Previously, as a Brand Marketing Manager at Foot Locker-Champs, our team orchestrated go-to-market strategies for product launches including both brand and private label product, steering brand positioning and influencer partnerships. We navigated the intersection of product storytelling and sales optimization, ensuring our go-to-market initiatives flourished across both e-commerce and brick & mortar shopping experiences.
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