Carla Valdes

About Carla Valdes

Brands come to me when their digital experience feels disconnected, their conversions are flat, or their team is stuck in the weeds without a strategic north star.I\'m an experience design leader and product marketer with 20+ years helping companies across healthcare, edtech, and e-commerce build digital journeys that actually work. Not just pretty. Not just functional. Cohesive, intentional, and conversion-ready.What I do:Design across journeys, not just screens. Connect every touchpoint so your brand feels like one story. Translate features into value and launches into momentum. Rally cross-functional teams around what actually matters. Obsess over the data, the microcopy, the buttons, and the big picture.I blend product thinking with creative strategy and just enough perfectionism to ask,\"Sure, it works, but could it work better?\"

Experience

1. Strategic Marketing Leader Product, E-commerce & Digital Experience

   Carla M Valdes

   Aug 2013 — Present · Washington, DC, US

   I help brands grow by designing user-first marketing strategies that drive engagement, retention, and revenue. With deep experience across CRM, lifecycle, product marketing, and go-to-market strategy, I connect the dots between data, creative, and technology to deliver personalized experiences that perform.From onboarding flows and triggered campaigns to cross-channel journeys and win-back programs, I’ve led initiatives that increase conversion, reduce churn, and extend customer lifetime value. I’ve built and scaled GTM programs for new products and seasonal campaigns—aligning closely with product, content, design, and performance teams to influence roadmaps and deliver value at launch and beyond.Whether developing segmentation models, refining messaging frameworks, or scaling retention playbooks, I bring a clear, test-and-learn mindset to everything I do—backed by insights, empathy, and a bias for action. I’ve also explored how AI can accelerate campaign optimization and unlock smarter personalization at scale. My work spans e-commerce, pharma, education, and SaaS—always focused on meaningful engagement at every stage of the journey.

Education

• George Mason University

  Bachelor’s Degree, Communications/Public Relations

  2006 — 2009

Skills

• Venture Capital
• Fundraising
• New Business Development
• Social Media
• Public Relations
• Community Relations
• Community Outreach
• Start-Ups
• Marketing Strategy
• Leadership
• Community Development
• Entrepreneurship
• Management
• Business Development
• Business Strategy
• Crm
• E-Commerce
• Investments
• Online Marketing
• Program Management
• Sales
• Strategic Partnerships
• Strategic Planning
• Marketing
• SEO
• Strategy
• Social Media Marketing
• Product Management
• Social Networking