Carla Museitef
Media and Consumer Planning Europe Procurement Specialist @Diageo
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WORK HISTORY
Media and Consumer Planning Europe Procurement Specialist @Diageo
London, GB
EDUCATION
Concordia University
Bachelor of Arts (BA), Specialization English Literature
Concordia University
Diploma, Graphic Design and Desktop Publishing
Cégep Saint-Laurent
DEC, Cinéma et Communication
Cornell Johnson Graduate School of Management
Graduate Certificate, Data-Driven Marketing
SKILLS
ABOUT CARLA MUSEITEF
I’ve spent 15+ years in media across planning, activation, data, tech and operations, working with global brands including Sony, BMW, Shell and Diageo.I’m currently client-side in a media and marketing procurement role, focusing on contract negotiations, agency partnerships, stakeholder management and the delivery of strategic implementation plans across Europe. The role blends media strategy, commercial decision-making and operational execution (my specialty)!Previously, I led global teams and transformation projects, overhauling ways of working, improving governance, and building systems and processes that help people do their best work. I’m particularly drawn to roles that involve change, complexity and collaboration where strong relationships and creative thinking thrive.Always happy to connect and exchange ideas.
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