Carla Lazo Torres
Account Executive @ Brightwheel | Helping Schools Grow through Tech | EdTech | SaaS Sales
- Role
- Account Executive at brightwheel
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Carla Lazo Torres
Bilingual sales professional (English & Spanish) with 11+ years of experience driving growth, building lasting client relationships, and managing multimillion-dollar accounts across the U.S. and LATAM.Today, as an Account Executive at Brightwheel, I help early education centers adopt technology that simplifies operations, strengthens family engagement, and fuels long-term success.Before joining the tech industry, I built my career in international B2B sales — leading teams, expanding markets, and negotiating enterprise contracts up to $15M.Some highlights include: • Growing revenue by $45M through new distributor partnerships in Colombia. • Managing a $225M regional P&L with consistent YoY growth. • Securing the company’s largest-ever export contract valued at $15M.What drives me now is bringing that same energy and strategy into SaaS — combining consultative selling, cross-functional collaboration, and data-driven storytelling to deliver real value to customers.Passionate about meaningful sales, technology, and impact. Always learning, always building
Experience
Account Executive
Nov 2025 — Present · US
Drive revenue growth by managing full-cycle sales within Brightwheel’s existing customer base, focusing on upsells and account expansion. Consistently exceed activity and pipeline targets through consultative discovery, tailored demos, and value-driven follow-up. Champion Brightwheel’s mission to empower educators and strengthen family-school connections through technology.
Education
Euroidiomas
Business English
Universidad Católica de Santa María
Bachelor’s Degree in Engineering
2005 — 2009
Centro Cultural de la Lengua Portuguesa
Advanced proficiency in Portuguese
2015 — 2015
EADA Business School
(Spain)
2018 — 2018
CENTRUM PUCP
Specialization in Negotiation and Conflict Management
2017 — 2018
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