Carla Hurd

About Carla Hurd

Senior Program Manger Program Management | Accessibility | Compliance | Policy & …

Experience

1. Chief Experience Officer

   5xfive, Inc

   Apr 2026 — Present · WA, US

   At 5xFive, my work begins and ends with relationships. As CXO and co founder, I spend my time listening—to partners, to customers, to the people doing the work, and to the communities we aim to serve. Those conversations shape everything we build. They reveal what matters, where the friction lives, and where the opportunity is to create something better.I serve as 5xFive’s ambassador in the world, helping others see not just what we do, but why we do it. My enthusiasm for our mission and my belief in our team are contagious, and that energy helps transform early conversations into long term partnerships grounded in shared purpose. For us, it’s never “just a project.” It’s a relationship built around a vision for impact.A core part of my role is helping partners understand how 5xFive can move further down the stack in their customer journey—expanding the value we deliver, deepening integration, and ensuring the people they serve feel supported at every step. I translate what I hear into clarity for our teams and direction for our strategy, ensuring that our work always reflects the real needs of real people.