Carla Hudson
Brand & Marketing Strategist | Experience Creator | Organizational Optimizer | Transformational Leader & Coach
- Role
- Vice President, Marketing & Brand Experience at Cinemark
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Carla Hudson
As Vice President, Marketing & Brand Experience, I oversee Brand, Marketing Strategy, Planning, F&B, Theatre and PLF Marketing, as well as Marketing Operations for this global entertainment leader. Leveraging expertise in brand, integrated marketing planning, e-commerce, and social media across several industries including telecommunications, financial services and entertainment, I lead a team of 14 talented marketers relentlessly focused on elevating guest experiences and fostering brand love in ways that translate to market share and revenue growth. Beyond my love of all things brand, one of my biggest passions is growing and developing the next generation of marketing talent and I\'m proud to still advise and actively mentor many of the more than 150 people I\'ve led in my career.If you\'re looking for a senior marketing executive or help in networking for amazing marketing talent, please feel free to reach out. I\'d love to chat.
Experience
Vice President, Marketing & Brand Experience
Jan 2022 — Present
Oversee Brand, Marketing Strategy & Planning, F&B Marketing, Theatre Marketing, and Marketing & Creative Operations for this leading international entertainment experience company. Devise local and national marketing programs, campaigns and guest experiences to differentiate the brand and drive brand love and revenue growth. Lead a team of 14 talented marketers.
Education
Maryville University of Saint Louis
Bachelor of Arts (B.A.)
Skills
- Corporate Branding
- Strategy
- Management
- Integrated Marketing
- Creative Strategy
- Leadership
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Brand Development
- Segmentation
- Social Media
- Multi-Channel Marketing
- Media Planning
- Marketing Research
- Marketing Communications Planning
- Social Media Marketing
- Positioning
- Public Relations
- Marketing
- Brand Strategy
- Competitive Analysis
- B2c Marketing
- Creative Direction
- Marketing Communications
- Brand Awareness
- Customer Acquisition
- Market Research
- Strategic Planning
- Brand Architecture
- Strategic Partnerships
- Strategic Communications
- Email Marketing
- Retail
- Direct Marketing
- Sponsorship
- Customer Insight
- Digital Marketing
- Digital Strategy
- Advertising
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