Carla Gish

About Carla Gish

Positioning brands to drive profit, reduce costs, & optimize marketing efficiencies.

Experience

1. Senior Account Executive

   Hearst

   Aug 1999 — Present

   A proactive problem solver representing Hearst-Television at one of the top-rated CBS TV stations in the USA. Creating solutions for clients and helping them to influence consumers using high-quality broadcast television, as well as our digital suite of products including WLKY Digital, Hearst audience extension, & exclusive Weather Channel digital platforms. A successful communicator and strategist, effective in small business settings and larger corporate structures. Focused on building value, developing creative and protifable action plans, setting/achieving revenue goals and meeting/exceeding short-term and long-term corporate profitability and revenue expectations.SpecialtiesResults oriented campaignsSports Marketing, including NFL, NCAA Basketball, SEC Football and PGADigital Marketing

Education

• Eastern Kentucky University

  BA, Public Relations, Broadcasting

  1992 — 1997

Skills

• Salesforce.com
• Strategic Planning
• Business Development
• Digital Marketing
• Marketing Communications
• Public Relations
• Marketing
• Advertising
• Direct Sales
• Online Advertising
• New Business Development
• Email Marketing
• Lead Generation
• B2b
• Direct Marketing
• Brand Management
• Marketing Strategy
• Digital Media
• Sales
• Television
• Online Marketing
• Account Management
• Integrated Marketing
• Sales Management
• Cold Calling
• Social Media
• Sports Marketing
• Media Planning
• Sales Presentations
• Social Networking
• Social Media Marketing