Carla El Assaad
Head of Global Category & Product Development @BAT
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WORK HISTORY
Head of Global Category & Product Development @BAT
EDUCATION
Saïd Business School, University of Oxford
Post Graduate Diploma, Artificial Intelligence for Business
McGill University
Organization Management Executive Program
International College
High School Diploma
American University of Beirut
Bachelor of Business Administration - BBA
ABOUT CARLA EL ASSAAD
I turn insights, technology, and brands into category-defining products at global scale.Category and product leader with experience across top FMCG and Technology companies in both B2C and B2B environments. I lead the full product growth lifecycle, from portfolio and strategy through development, launch, and scale.Trusted partner to executive leadership and boards, managing multi-million-dollar portfolios, global agency ecosystems, and complex cross-functional teams. Product maker and patent holder (US registered Justia patent) bringing a future-ready edge through AI-driven decision-making and technology foresight (Masters in Artificial Intelligence for Business, Distinction, University of Oxford).Active advocate and volunteer for multiple causes including children’s education, social inclusion, and mental health.
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