Carla Castellucci

About Carla Castellucci

Highly accomplished Director of Revenue Operations with 16 years of experience driving revenue growth, optimizing processes, and aligning cross-functional teams to achieve revenue targets.“The common thread among all of us who are successful in Sales Operations is that we are ‘get it done’ people who are comfortable living with ambiguity, managing multiple priorities and helping to bridge the gap among multiple stakeholders while we help our commercial organizations meet their goals.” -Kevin Raybon, Chairman Global Sales Operations Association

Experience

1. Director of Revenue Operations

   Cvent

   Jan 2023 — Present · Orange County, CA, US

   Lead a team of 50+ sales operations professionals to support a sales organization responsible for ~$850M in revenue•Head of the Revenue Operations function within the Global Sales Operations; team of 30•Develop and implement a comprehensive revenue operations strategy that aligns with business objectives and maximizes profitability•Collaborate with sales, marketing, and finance leadership to establish revenue goals, metrics and ensure accurate financial operations and reporting •Implement sales operations metrics and dashboards to monitor performance, identify trends, and provide insights to sales leadership•Ensure accurate and timely reporting of forecasts and rectify any contract errors to ensure prompt booking and accurate revenue recognition.•Analyze financial data to identify revenue trends, risks, and opportunities for sales optimization•Collaborate with cross-functional teams to ensure accurate and efficient billing, collections, and contract management processes.•Develop and implement comprehensive sales planning strategies, including quota setting, territory alignment, commission plans, and forecasting methodologies to support the growth and efficiency of the sales organization•Resolve conflicts and challenges related to sales planning and address issues promptly and effectively to maintain sales velocity

Education

• Virginia Tech - Pamplin College of Business

  Bachelor of Science in Business, Marketing/Marketing Management, General

Skills

• Customer Relationship Management (Crm)
• Email Marketing
• Sales Presentations
• Sales Process
• Account Management
• Management
• Crm
• Webex
• Lead Generation
• B2b
• Salesforce.com
• Social Media Marketing
• Sales
• Business Development
• Saas