Carla Badame

About Carla Badame

I’m a creative and strategic partnerships professional with 8+ years of experience in streaming and entertainment, working across SiriusXM, Peacock, and Vizio. Over the years, I’ve led partner relationships, built programming strategies, and launched campaigns that connect great content with the right audiences.I love combining data and storytelling to drive growth — whether it’s analyzing performance, optimizing launches, or finding new ways to make content shine on platform. I’m at my best when collaborating across teams to solve problems, streamline processes, and turn ideas into results.I’m passionate about the future of streaming, FAST, and audience engagement, and I’m always looking for new ways to bridge creativity, strategy, and technology to move the business forward.

Experience

1. Senior Manager, Talk & Podcast Curation

   SiriusXM

   Nov 2023 — Present · New York, NY, US

   Lead the development and execution of in app marketing plans behind all new talk programming releases Create new content experiences using data, monitoring media trends, and knowledge of programming offering Collaborate with product teams to create new and or enhanced features that impact the user experience in the app Foster relationships across talent teams, brand marketing, creative, PR, partnerships to ensure cohesive promotional plansDevelop timely stunts and editorial campaigns based on breaking news, political events, pop culture moments, comedy dropsManage a coordinator team and oversee all live promotions and executions Create podcast and show launches featuring new product capabilities and consumer discovery journeys through the app Kick off the workflow of setting new content live in the app using CMS tools and partnering with engineering teams Liaison with internal and external creative teams for all launches, custom show art and brand refreshes Advise on streaming programming choices for CRM, push marketing, social and out of home campaigns

Education

• Florida State University

  Bachelor of Science (B.S.), Marketing

  2012 — 2016

Skills

• Microsoft Word
• Event Planning
• Leadership
• Tumblr
• Microsoft Office
• Sales
• Public Relations
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Social Networking
• Event Management
• Social Media
• Marketing Communications
• Facebook
• Marketing
• Online Marketing
• Marketing Strategy
• Customer Service
• Instagram