Carla Ernst
Corporate Communications Professional @Carlaanne Communications, Llc
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WORK HISTORY
Corporate Communications Professional @Carlaanne Communications, Llc
I am the co-founder of CarlaAnne Communications (http://carlaannecommunications.com) a consulting firm that helps organizations advance their business goals through enhanced employee engagement, branding and communications, where we create high-performance employee cultures by translating business strategy into clear and effective communications that employees can readily understand and use. I believe that in order to be successful, companies must tap the strengths of each individual employee in an open and transparent way. Externally, I view media relations as the core of public relations, and believe it\'s the foundation of third-party endorsement from media and other important constituents. When implemented effectively, media relations has the power to create and change perceptions of individual products and a company overall. My media outreach process is grounded in reviewing the business goals, crafting a story, understanding the media\'s needs and perspective, assessing the audience\'s interests and information needs, then framing the company message within these contexts.
EDUCATION
Northwestern University
Marketing Communications
University of Kansas
Bachelor of Science, Journalism / Communications
University of Kansas
Bachelor of Science - BS, Journalism, 3/4
University of Kansas
Bachelor's of Science, Journalism, 3/4
ABOUT CARLA ERNST
I advance organizations to new levels by creating clear and distinctive communications. I write advertising copy & pithy headlines; blogs & SEO; corporate, internal & employee communications; digital website content; fundraising, grant writing, & investor relations materials; executive speeches; industry whitepapers; brochures, newsletters, & magazine feature articles; press releases & public relations content; training materials; & video scripts. I have an informed understanding of business dynamics and expertise writing for complex organizations across diverse industries, including: • Advanced Technology (software, hardware, telecommunications) • B2B (manufacturing, transportation) • Consumer (products, retail, fashion, lifestyle) • Healthcare (pharma, device, diagnostics, hospital) • Non-Profit (culture & arts, educational, community/social services) I lead CarlaAnne Communications (http://carlaannecommunications.com) which enhances performance through employee engagement; co-founded The Writers\' Block (http://thewritersblock.info), a consortium of top-tier writers who provide clear and distinctive writing for premier clients; help people overcome obstacles by reaching into their inner strengths as a motivational speaker and I am a published author of \"Life Without Pockets – My Long Journey into Womanhood\"(https://lifewithoutpockets.info). I serve on the board of directors for Deaf Unity – a nonprofit organization that provides services to and advocates for Deaf victims in Wisconsin (https://deafunitywi.org); Bold Blind Beauty (https://boldblindbeauty.com), an inspirational online community that encourages blind women to transcend barriers; and the Salvation Army of Chicago. Previously I served in senior-level positions for Johnson & Johnson and GE Healthcare and at top-tier communications firms Hill+Knowlton Strategies and Burson-Marsteller (https://bcw-global.com) in New York.
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