Carla Williams
Strategic Marketing Leader | Speaker | Founder, The View From Here WC | I help mission-driven brands tell stories that convert—and empower Black women to heal burnout through boundaries, community, and self-worth.
- Role
- Founder Owner Wellness Practitioner at The View From Here Wellness Collective
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Carla Williams
Hey, I’m Carla Williams—a strategic marketing leader, speaker, and wellness strategist…
Experience
Founder Owner Wellness Practitioner
The View From Here Wellness Collective
Jul 2024 — Present · Madison, WI, US
Founded and lead The View From Here Wellness Collective, a wellness platform empowering Black women through intentional community engagement, holistic wellness education, and storytelling-Developed and executed business strategy and brand identity, driving organizational growth and community impact-Managed operational budgets, fundraising campaigns, and revenue streams to sustain large-scale events and programming-Cultivated strategic partnerships with nonprofits, wellness organizations, and local businesses to expand reach and resources-Directed community engagement initiatives and digital content strategy, increasing audience reach and brand visibility-Produced and led The Black Women Deserve podcast, overseeing guest curation, production schedules, and editorial planning-Designed and executed wellness events and activations, generating new collaborations and enhancing audience engagement-Supervised a cross-functional team to ensure alignment across marketing, programming, and fundraising goals-Strengthened donor and community relationships through authentic storytelling and measurable impact reporting.
Education
Madison Area Technical College
Associate of Arts - AA, Liberal Arts and Sciences/Liberal Studies
2010 — 2012
University of California, Berkeley
Master's degree, Communication, Journalism, and Related Programs
2018 — 2020
Edgewood University
Bachelor of Arts - BA, English Concentration Journalism
2012 — 2014
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