Carla Punginelli

Digital Platforms Analyst @CHANEL

Paris, FR

Against a backdrop of business growth and accelerating transformation of the Watch and Jewelry Division, my role is to support the digital team in matters relating to measuring the performance of digital web and boutique applications.Setting up data collection:• Participate in the gathering of requirements from business teams and in the creation of branding plans on Web & Apps platforms.• Work closely with development teams to ensure implementation of tagging plans (test & acceptance). Data visualization and sharing:• Create and update dashboards on Looker Studio or Power BI on demand to accelerate decision-making. Performance analysis:• Perform analyses (Google Analytics 4 and/or Content Square) to meet business challenges and identify user experience optimizations.

SKEMA Business School

Master 2 Marketing Digital & Data Analytics

Lycée Leonard de Vinci High, Antibes

High School Diploma in sciences

Stellenbosch University

Master 1 (M1)

IUT Nice Côte d'Azur

BTEC Higher National Diploma in business

SKEMA Business School

PGE