Carla Nearchou
Paid Social Manager @Space & Time
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WORK HISTORY
Paid Social Manager @Space & Time
Edinburgh, GB
Lead paid social strategy for high-value clients (£100k+ monthly spend) across Meta, LinkedIn, and TikTok.• Built structured testing frameworks to drive CPA improvement and conversion growth.• Collaborated cross-functionally on creative automation and CRO initiatives, aligning with analytics and UX teams.• Delivered quarterly business reviews and insights to inform media planning and innovation.
EDUCATION
Saint Mary's School Limassol
High School Diploma
University of Dundee
BSc Business Management
SKILLS
ABOUT CARLA NEARCHOU
I\'m a performance-driven Paid Social Manager with over 7 years of experience across digital marketing, lifecycle campaigns, and performance media. I specialise in creating data-led strategies that deliver measurable ROI through paid media platforms.I’ve led global and local full-funnel campaigns across B2B, property, insurance, charity and travel industries—managing 7-figure budgets, spearheading A/B testing initiatives, and collaborating closely with design, content, and analytics teams to optimise for conversion rates and customer acquisition.My background includes both in-house and agency roles, giving me a strong grasp of stakeholder management, creative briefing, and cross-functional collaboration. I’ve also developed and coached junior strategists and execs, and enjoy mentoring while driving high-performance output. Specialisms: Paid Social Strategy, Lifecycle Marketing, CRO, SEO, Full-Funnel Campaigns, A/B Testing, Stakeholder Management, Lead generation, Demand generation
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