Carla McCabe

About Carla McCabe

Successful sales & marketing executive with extensive experience in unique concept-to-shelf product development, product manufacturing and direct sales for the natural and organic products industry. Experienced in project and account management, and full-service contract food manufacturing (co-pack) for national and international distribution. Adept at facilitating brand extensions and growing account revenues by 50-75% each year. Skillful at identifying new opportunites, successfully finalizing contract negotiations and developing functional pricing models. Revenue stream sources include natural food retailers, big box and mass market buyers, alternative retailers (cosmetics, life-style & publication industies), restaurant and foodservice supply chains and Fortune 400 companies. Marketing strategies including website design, social media, demo and promotional management, creating sales collateral, developing & implementing effective sales strategies, and optimizing trade show opportunites. Adept at developing and building network contacts in all related fields including sourcing unique packaging, package design, raw material sourcing, food science and product testing services, finished goods food brokers, direct buyer relationships and trade organizations. Specialties: Concept-to-shelf product development, branding and identity, brand extension, growing account revenue and development of multiple revenue streams, focused project management, raw material and packaging material sourcing, contract negotiation, competitive analysis, budget projection and building sales by 50% every year.

Experience

1. Consultant

   Consulting

   Aug 2012 — Present

   Full spectrum consulting services for shelf-ready natural food products. Expertise in product development, identifying co-pack options, ingredient sourcing, packaging options, equipment options, sales and marketing services, identifying distribution channels and brokers, and growing business through brand identity and brand extension.

Education

• WesConn

  M.Ed

• State University of New York Cortland

  BA

• University of Colorado Boulder

  Education

Skills

• Food Manufacturing
• Pricing
• Manufacturing
• Trade Shows
• Grocery
• Inventory Management
• Marketing Strategy
• Pricing Strategy
• Food Safety
• Food Service
• Purchasing
• Trend Analysis
• Relationship Cultivation
• Industry Trend Analysis
• Key Account Development
• P&L Management
• Financial Analysis
• Packaging
• Haccp
• Food Processing
• Food Science
• Project Portfolio Management
• National Accounts
• Brand Management
• Retail
• Branding Development
• Fmcg
• Private Label
• Account Management
• Market Planning
• Dairy
• Start-Ups
• Competitive Analysis
• Sales Management
• Sales & Business Development
• Food Industry
• Business Development
• Consumer Products
• Budgets
• Income Statement