Carla Higginbotham

About Carla Higginbotham

I’ve spent more than 20 years in sales helping organizations turn consulting and technical services into real revenue growth. My background spans cybersecurity, professional services, and complex solution environments where deals are significant, sales cycles take time, and success comes from trust, strategy, and strong relationships.At my core, I’m a builder. I create the structure that helps sales teams grow- strategic account programs, pursuit strategy, SDR pipeline engines, and focusing teams on the opportunities that actually move the revenue needle.I’m also gritty. I like the work. Finding the real opportunities, cutting through red tape, aligning the right people, and moving things forward.

Experience

1. Director of Sales Enablement & Key Accounts

   CBIZ

   Apr 2025 — Present

   Lead enterprise wide sales enablement and key account strategy initiatives aligned to CBIZ’s industry focused growth model.Responsible for building the structure, tools, and cross-functional alignment required to drive revenue expansion across priority industries and strategic accounts. Partner closely with Industry Leaders, Managing Directors, Business Development, Marketing, and service line leadership to activate coordinated pursuit and growth strategies

Education

• Rider University

  BA, English Literature

  1999 — 2003

Skills

• Strategic Partnerships
• Management
• Sales Process
• Salesforce.com
• Solution Selling
• Proposal Writing
• Sales Operations
• Customer Retention
• Customer Service
• Lead Generation
• Customer Acquisition
• Crm
• Trade Shows
• B2b
• Customer Relations
• Direct Marketing
• Building Relationships
• Business Development
• Siebel
• Sales Support
• Sales
• Email Marketing
• Sales Presentations
• Training
• Qualifying Prospects
• New Business Development
• Forecasting
• Cold Calling
• Advertising Sales
• Direct Sales
• Microsoft Excel
• Powerpoint
• Time Management
• Account Management
• Selling
• Sales Management
• Leadership