Carla Embriano Parker

About Carla Embriano Parker

With 15+ years of experience as a Sales Operations & Partnerships Leader with a multifaceted industry background, I have been integral in strategic account management & sales performance development to exceed organizational goals. It is my passion to utilize my expertise in relationship building & contract negotiation to ensure best practices while focusing on organizational process improvements. As a leader, I am advanced in training, development, mentoring, & coaching initiatives to achieve excellence in a team-focused environment.Some of my key achievements include: Experienced in mentoring and coaching team members, utilizing healthcare information technology to lead innovation through forward-thinking leadership Directed the strategic planning and facilitated consistent communicative efforts, utilizing Google Docs, Sheets, and Slides, streamlining the release cadence from 1x per month to 3x per year across 6K employees and a client-base of 1200+, significantly reducing the urgent release issues by 46% Built out the self-service platform and extended the remote implementation model to enable a 50% increase in the customer base with 0 impacts on customer satisfaction or the implementation quality, growing the annual revenue by $8M Launched the “Operationalizing the Nerve Center” initiative in 2014 to standardize the onboarding success by defining key metrics, improving the patient engagement by 5% and boosting client satisfaction by 20%, resulting in earning the Sitole Award Defined and deployed hiring and career development plans for 20+ team members to focus on mentorship and personal development, influencing high employee engagement and <5% annual turnover rate Designed an offering in collaboration with stakeholders to minimize client risks and maintain a high-quality implementation and satisfactory NPS scores,expediting the product cycle time from 12 to 6 weeks, achieving the \"Owl Award\" from the SVP of Client Services in 2010Contact me through this profile if you wish to connect.

Experience

1. Sr Director Revenue Operations

   Zaelab

   Feb 2025 — Present

   Owned the end-to-end sales operating model across new business, expansion, renewals, and cross-sell, partnering closely with Sales, Finance, Delivery, and Marketing.Built dashboards and KPI frameworks across bookings, pipeline, win rates, and sales cycle, using AI-assisted analysis to speed insight and decision-making.Established disciplined bookings forecasting and pipeline management, improving revenue predictability, close-date integrity, and deal risk visibility.Led CRM strategy and data governance to improve adoption, reporting consistency, and scalability across the sales organization.Worked closely with Finance on deal governance, commission accuracy, and performance reporting.

Education

• UMass Boston

  BS, College of Management, Accounting

  1998 — 2003