Carla Campero

About Carla Campero

The Intersection of Data and Creativity in MarketingI’ve always been drawn to both logic and creativity—two forces that, at first glance, seem like opposites.On the analytical side, I have a deep appreciation for numbers and patterns. That curiosity led me to NYU, where I earned a degree in Economics, graduating Cum Laude. Internships in financial services sharpened my ability to analyze data, but I quickly realized something was missing.Then there’s the creative side. I’ve always loved storytelling—whether through books, films, or the way brands connect with people. I wanted a career that didn’t force me to choose between analytical thinking and creative expression.That’s what led me to marketing. The best marketing isn’t just creative—it’s strategic. It blends compelling narratives with data-driven insights to ensure the right message reaches the right audience at the right time. That balance between art and science is where I thrive, using data to shape stories that not only capture attention but drive meaningful impact.Skills: SAS, Tableau, Python, Marketing Cloud, Pardot, HTML, Google Analytics, Excel, Microsoft Office, Adobe Creative Suite (InDesign, Illustrator, Photoshop), G-Suite, Salesforce, Asana, Optimizely, Social Media (LinkedIn, Facebook, Twitter, Instagram, YouTube), Buffer Analyze

Experience

1. Senior Associate, Audience Strategy

   KPMG US

   Oct 2023 — Present · Los Angeles, CA, US

Education

• USC Marshall School of Business

  Master's degree, Marketing

• New York University

  Bachelor's degree, Economics

  2014 — 2018

Skills

• Microsoft Office
• Microsoft Excel
• Microsoft Powerpoint
• Microsoft Word
• Social Media
• Data Analysis
• Testing
• Market Research
• Team Leadership
• Quantitative Research
• Basic Html
• Basic Web Programming
• Databases
• Microsoft Access