Carl Rudd
VP of Momentum Sales @Edrmedeso
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WORK HISTORY
VP of Momentum Sales @Edrmedeso
Lead strategy and execution for the Momentum Team across the Nordics and UK, managing high-performing sales teams and driving consistent revenue growth.Spearhead new logo acquisition, expanding market presence for advanced engineering and simulation software solutions.Build, mentor, and motivate distributed teams, fostering a culture of performance, accountability, and collaboration.Optimise sales development processes, pipelines, KPIs, and reporting to ensure predictable growth and scalable operations.Translate complex technical solutions into clear business impact, enabling executive stakeholders to make informed decisions and realise ROI.Drive cross-functional initiatives to enhance market penetration, adoption, and customer retention, while maintaining focus on long-term strategic goals.Key Achievements:Successfully expanded regional sales footprint across five countries, increasing new logo acquisition and revenue growth.Delivered measurable improvements in sales pipeline efficiency through structured processes and team development.
ABOUT CARL RUDD
Driving sales growth, new markets, and customer success is my passion. As VP of Momentum Sales at EDR Medeso, I lead high-performing teams across Norway, Sweden, Finland, Denmark, and the UK, delivering measurable results in engineering and technology solutions.I specialise in opening new logos, scaling regional sales operations, and fostering cross-functional collaboration that turns strategy into action. I thrive on building empowered teams, optimising sales processes, and translating complex technical solutions into clear business outcomes.
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