Carl Swanson

Managing Director, Fractional Product Management & Marketing Consultant @Fpm Consulting

Detroit, MI, US

FPM Consulting was founded to provide B2B organizations with a strategic, outsourced solution for their Product Management and Marketing needs. We deliver customized, results-driven support on a fractional, project, or part-time basis, ensuring businesses achieve their product, service, and marketing objectives with efficiency, precision, and flexibility.Core services include- Strategic Planning / Go-to-Market Strategies: Align product vision with business goals and craft data-driven strategies to drive growth and differentiation- Portfolio Management: Optimizing your product portfolio to ensure alignment with business objectives and maximize ROI. Balance innovation with existing products, focusing resources on high- impact opportunities- Market / Competitive Analysis: Analyze trends, customer needs, and competitors to uncover opportunities and mitigate risks and then turn those insights into strategic actions- New Product Development: Identify and develop new product opportunities, accelerating the path from concept to market- Pricing Optimization: Evaluate pricing models and market elasticity to determine optimal price points that balance profitability and competitiveness. We also support you in implementing value-based pricing strategies and models that reflect your product’s value while adapting to changing market conditions- Customer Insights & UX: Leverage customer feedback and behavioral data to drive user-centric innovation and improve customer retention- Acquisition / Product Integration: Ensure seamless integration of acquired products, maximizing synergies from due diligence to post-merger execution- Coaching: Mentor teams on best practices, lifecycle management, and stakeholder alignment to drive innovation and performance.Find us at: TheFlexiblePM.com

Davenport University

Master of Business Administration - MBA

Spring Arbor University

Bachelor of Arts - BA