Carl Pierce

About Carl Pierce

Real Estate Investment Executive | AI & Operational Innovation LeaderAsset management executive with 20+ years leading strategies across $4B+ in office, retail, industrial, and multifamily portfolios. Former U.S. Office Sector Head combining institutional investment expertise with technology-driven operational transformation.Institutional CRE Track Record:Led full lifecycle asset management—acquisition through disposition—across all major property types. Directed $100M+ capital programs, navigated distressed debt workouts, and repositioned challenged assets to unlock liquidity in difficult markets.As U.S. Office Sector Head, provided strategic guidance during the sector\'s most challenging period while leading Net Zero carbon implementation across a national portfolio—proving operational innovation and financial performance align. AI Integration in CRE Operations:I\'m deploying AI to solve real operational challenges in real estate investment - moving from potential to measurable results. My approach: treat AI like a talented junior hire. Delegate process-heavy tasks, provide feedback, validate outputs, and expand capabilities as trust builds. Focus on quick-win applications with clear ROI: lease abstraction, contract analysis, report automation, and data synthesis - freeing senior talent to focus on judgment-based decisions that drive value.AI & Technology Leadership:• Pioneered PropTech adoption such as portfolio-wide VTS deployment across 37 properties, establishing data infrastructure critical for AI success• Developed phased AI frameworks prioritizing clean data, user adoption, and quantified time savings• Built change management strategies addressing stakeholder concerns across multi-generational teams• Established performance metrics: 50%+ user adoption, 90% accuracy thresholds, measurable efficiency gainsCore Strengths:• Asset Management across all property types (20+ years)• Investment Strategy & Value-Add Execution• Technology Adoption & Change Management• Investment Strategy & Value-Add Execution• Portfolio Repositioning & Disposition Leadership• Cross-Functional Team Leadership & MentorshipEducation: MS, Real Estate and Urban Land Economics – University of Wisconsin-MadisonLooking Forward: Seeking leadership roles with firms, operators, or family offices ready to leverage AI as competitive advantage—where technology-enabled asset management drives institutional performance.

Experience

1. Executive Director - Asset Management

   瑞銀環球資產管理

   Jan 2007 — Present · San Francisco, CA, US

   UBS Realty Investors is one of the largest managers of US real estate with total assets of approximately $30.3 billion under management. As the Northern Pacific Region Head, I act in a player/coach role, overseeing the asset management of a portfolio of 37 commercial properties, with a market value of approximately $4.0 billion.• Supervise and mentor junior asset managers and analysts in the execution of portfolio and property-level business plans, as well as performance reporting to clients and portfolio management;• Manage a portfolio consisting of Retail, Office and Industrial assets, located throughout Northern California, Portland, Seattle and Phoenix;• Co-head national retail practice group – represent UBS within the retail industry, stay abreast of changes within the industry, develop strategies to maintain the relevance of significant retail assets;• Identify and lead repositioning opportunities within the portfolio to maximize value;• Identify candidates for disposition and work closely with the dispositions team to execute;• Develop new relationships with developers and operators for investment opportunities;

Education

• University of Wisconsin-Madison

  Master of Science (MS), Real Estate and Urban Land Economics

• California State University, Chico

  Bachelor of Science (BS), Finance and Financial Management Services