Carl L.
Commercial Finance Director Uk @Fanatics
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WORK HISTORY
Commercial Finance Director Uk @Fanatics
Manchester, GB
Core Focus Areas:• Regional P&L Ownership• Margin Optimisation• International Forecasting• Inventory Risk Management• SG & A Governance• Commercial Business Partnering
EDUCATION
The Manchester Metropolitan University
LLB, Law
The Chartered Institute of Management Accountants
Associate Chartered Management Accountant (ACMA)
ABOUT CARL L.
I lead commercial finance for the UK-operated business at Fanatics, with full P&L responsibility across Europe and Australia. Operating in a fast-paced, vertically integrated sports merchandise model, I partner across commercial, merchandising, licensing and operations to drive profitable growth across multiple territories. My remit spans end-to-end financial ownership — from revenue performance and gross margin optimisation through to SG & A cost control, budgeting and rolling forecasting. With responsibility for the full P&L, my focus is on: Translating fan-driven demand into sustainable financial performanceBalancing speed-to-market with disciplined margin managementScenario planning around tournament and seasonal volatilityDriving cost efficiency while supporting international expansionBuilding finance as a strategic partner to commercial leadership I am particularly interested in the evolving global economics of licensed sport — including FX exposure, inventory risk, and the integration of data-led demand planning into financial strategy. Passionate about developing high-performing finance teams that operate at the centre of decision-making.
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