Carl Kunde
Sr. Director, Martech Strategy | Enterprise Marketing Operations | Content Supply Chain Expert
- Role
- Digital Marketing Consultant at Foothill Cyclery
- Location
- San Luis Obispo, CA, US
- LinkedIn followers
- 500 followers
About Carl Kunde
Carl Kunde is an accomplished marketing professional with over a decade of both brand-side and agency experience. Currently serving as the Associate Director of Martech Execution Management at Bounteous x Accolite, Carl excels in operational consulting and leading cross-functional teams in the marketing technology and automation space.With numerous certifications and hands-on expertise in CRM, paid media, front-end development, and more, Carl combines technical proficiency with an empathetic leadership style. His career is marked by successful project orchestration and mentorship that has driven substantial client success.Carl has collaborated with diverse brands across various industry verticals, including specialty retail, travel & hospitality, consumer goods, dining & convenience, and healthcare. Notable clients include Domino’s Pizza, Princess Cruise Lines, Wingstop, Mystic Lake Casino, Dutch Bros Coffee, and United Healthcare. His dedication to operational excellence and client success is evident in every project he undertakes.Outside of his professional achievements, Carl is passionate about the outdoors, mountain biking, cycling, and aviation. As an avid pilot, he often draws on his learnings from flying airplanes to enhance his strategic thinking and decision-making in a professional environment. Carl is committed to personal growth and empathetic leadership, always seeking new opportunities to develop himself and those around him.Enterprise Growth Marketing | Marketing Technology Operations | Team Leadership | Project Management | Digital Analytics | Web Development | Process Optimization & Change Management | Brand Strategy
Experience
Digital Marketing Consultant
Oct 2016 — Present · San Luis Obispo, CA, US
Foothill Cyclery has been helping the Central Coast enjoy the view from behind handlebars since 1989. From the beginning, we’ve put you and your bike first. With over 40 years of combined experience in bicycle mechanics, we are the most knowledgeable and reliable bike shop in San Luis Obispo. Our goal is to provide a high level of expertise while being completely honest with when it comes to advice, sales, fittings, and guarantees-Developed local marketing strategy to increase market share and expand top-of-funnel leads-Implemented multi-channel marketing initiatives including website search engine optimization, social media strategy, paid search campaigns, paid social campaigns and email newsletters (Contributed to 40% sales growth year 1)-Integrated a comprehensive analytics solution to measure and justify marketing efforts-Built and maintained a new website with a clear conversion path (Increased web traffic by 250% Year 1)-Utilized extensive product knowledge, company information, and relevant industry knowledge
Education
California Polytechnic State University-San Luis Obispo
Bachelor's Degree, Business Administration, Marketing Management
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