Carl F.
Corporate Business Development Manager Leisure and Hospitality @Biffa
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WORK HISTORY
Corporate Business Development Manager Leisure and Hospitality @Biffa
Birmingham, GB
Recently promoted into Biffa’s Corporate Sales Team, the organisation’s most strategically focused commercial division, responsible for driving national growth across the Leisure & Hospitality sector.I partner with major hotel groups, restaurant brands, holiday parks, cinemas and multi-site leisure operators to deliver integrated waste, recycling and resource management solutions. My focus is on developing commercially robust, ESG-aligned strategies that improve operational efficiency, strengthen compliance and deliver measurable sustainability outcomes at scale.I operate at senior stakeholder level across procurement, sustainability and operational leadership teams, leading complex enterprise-level tenders and supporting long-term strategic account development across national portfolios
EDUCATION
University of Lancashire
Bachelors, Sports and Exercise
ABOUT CARL F.
Commercial leader with prior Sales Director experience, delivering multi-million-pound contracts across Waste Management, Logistics and FMCG sectors.With over a decade of commercial experience across Waste Management, Logistics, FMCG and Supply Chain, I focus on driving strategic growth, winning complex national accounts, and building long-term partnerships at senior stakeholder level.Most recently, I achieved 148% of target within 10 months, securing £1.8m in new business and earning promotion into Biffa’s Corporate Sales Team.I lead complex, multi-stakeholder tender processes across procurement, sustainability and operational teams, developing commercially and ESG-aligned solutions that deliver measurable value at scale.I’m focused on opportunities where waste and resource management can be transformed into a strategic, cost-efficient and sustainable advantage.Open to conversations around national or multi-site contract opportunities.
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